Definition: Paris Hilton is a media personality, DJ, and entrepreneur who is one of the longest-running celebrity participants in the NFT and Web3 space — having launched her first NFT in 2020, co-hosted NFT.NYC events, built a Web3 brand through 11:11 Media, and engaged with blockchain technology more consistently than most celebrity entrants.
Web3 Involvement
Early NFT Activity (2020–2021)
Her early drops on platforms like Origin Protocol were among the earliest high-profile celebrity NFT experiments.
NFT.NYC
The Tonight Show BAYC Moment (2022)
11:11 Media
Roblox and Virtual Worlds
Salesforce Partnership
Timeline
- 2020 — Released first NFT (“Iconic Crypto Queen”) before mainstream NFT boom.
- 2021 — Increased NFT activity; purchased BAYC NFT.
- 2021 — “Paris World” metaverse experience launched on Roblox.
- Jan 2022 — Appeared on The Tonight Show with Jimmy Fallon, showed BAYC NFTs; viral moment.
- 2022 — Salesforce partnership announced.
- 2022 — NFT.NYC participation as co-host and speaker.
- 2023 — NFT market downturn; Hilton maintained involvement in Web3 narratives.
- 2024 — Continued brand activities in creator economy space; 11:11 Media expansion.
Controversies
- NFT market timing — Like other celebrity NFT promoters, buyers of Paris-adjacent NFTs at peak received assets that subsequently declined sharply.
- Substantive vs. promotional — Debate exists over whether her involvement reflects genuine technological interest or primarily marketing. Supporters note her early 2020 involvement predates mass celebrity FOMO.
Social Media Sentiment
Hilton is viewed in NFT circles as one of the more thoughtful celebrity participants — more consistent and longer-running than peers. Mainstream audiences associate her primarily with the cultural moment of the BAYC Tonight Show appearance. Skeptics contend even consistent celebrity participation can drive harmful retail hype.
Related Terms
Last updated: 2026-04