| Stat | Value |
|---|---|
| Ticker | CHEEL |
| Price | $0.43 |
| 24h Change | +1.9% |
| Max Supply | 1.00B CHEEL |
| All-Time High | $22.48 |
| Contract (Binance Smart Chain) | 0x1f1c...3db0 |
What Is Cheelee?
Cheelee is a Web3 social media application that merges short-form video content (similar to TikTok) with blockchain-based earn mechanics. Users watch videos, engage with creators, and perform physical activity to earn CHEEL tokens. The platform targets mainstream social media audiences unfamiliar with DeFi by making crypto rewards a natural extension of existing content consumption habits.
Core Earn Mechanics
Watch-to-Earn: Users earn LEE points by watching short videos. LEE can be converted to CHEEL at a dynamic rate. The more a user engages, the more they earn — incentivizing time spent on the platform similar to conventional social media but with tokenized rewards.
Move-to-Earn: An integrated fitness tracker rewards users with LEE points for physical activity (steps, workouts), combining the X-to-earn model popularized by STEPN with social media engagement.
Content Creation: Creators earn a share of ad revenue in CHEEL based on views and engagement metrics, giving content producers a monetization path outside of traditional advertiser relationships.
NFT Glasses System
Cheelee uses NFT “glasses” as access items. Glasses have rarity tiers (Common → Legendary) and determine a user’s earning rate multiplier. Higher-tier glasses generate more LEE per watch session. Glasses can be bought, sold, and upgraded on the in-app marketplace.
Two-Token Model
- CHEEL: The primary token used for governance, purchasing NFTs, and in-platform premium features. Its supply is deflationary with regular burns
- LEE: The in-app earning currency. LEE has a controlled emission rate to reduce sell pressure on CHEEL
Market Position
Cheelee positions itself as a mainstream-friendly alternative to niche crypto apps, targeting the 4 billion social media users globally with familiar UX patterns layered on Web3 incentives.