Pharaoh Exchange is Avalanche’s leading ve(3,3) decentralized exchange — adapting the Velodrome/Aerodrome model to Avalanche with PHAR governance tokens, vePHAR vote-locking, weekly gauge voting that directs PHAR emissions to liquidity pools, and a bribe marketplace where protocols incentivize liquidity providers, all combined with concentrated liquidity pools (CLMM) for capital efficiency.
Overview
Pharaoh Exchange launched on Avalanche as the chain’s native ve(3,3) DEX — filling the same role that Velodrome plays on Optimism and Aerodrome plays on Base. The ve(3,3) model was pioneered by Andre Cronje and adapted by Velodrome; Pharaoh applies it to Avalanche, offering protocols a decentralized way to procure liquidity on Avalanche through a bribe/gauge system. Pharaoh has grown to become one of Avalanche’s largest DEXes by TVL, serving as the primary venue for Avalanche ecosystem projects to bootstrap and maintain protocol-owned or incentivized liquidity.
ve(3,3) Architecture
The protocol is built around the following components.
PHAR and vePHAR
- PHAR — Pharaoh’s governance and emission token
- vePHAR — PHAR locked for up to 2 years receives vePHAR (vote-escrowed); longer lockup = more vePHAR
- vePHAR is non-transferable (unlike receipt tokens) — lockup commitment
- vePHAR holders receive:
- Voting power over weekly gauge emissions
- Bribes paid by protocols for their votes
- Trading fee revenue from pools they voted for
Weekly Gauge Cycle
Each epoch (weekly):
- Protocols post bribes — deposit tokens into bribe contract for specific pools
- vePHAR holders vote — allocate vote weight to pools they support (incentivized by bribes)
- PHAR emissions are distributed — each pool receives PHAR proportional to its vote weight
- LPs receive PHAR — liquidity providers in voted pools earn PHAR emission rewards
- vePHAR holders receive — bribes from the pools they voted for + trading fees from those pools
Gauge Types
- Stable pools — low-slippage constant product for pegged assets (USDC/USDT, AVAX/sAVAX)
- Volatile pools — standard AMM for uncorrelated assets
- CLMM pools — concentrated liquidity market maker for efficient active LP strategies
- Protocols may create NEW pools + gauges permissionlessly
Bribe Economics
The bribe system enables Avalanche protocols to procure and sustain liquidity without owning PHAR:
Example:
- Protocol X wants deep AVAX/TOKEN liquidity on Avalanche
- Protocol X deposits 10,000 USDC as bribes into the AVAX/TOKEN gauge
- vePHAR voters direct votes to this pool (attracted by USDC bribe)
- Pool receives PHAR emissions proportional to votes received
- LPs earn PHAR; vePHAR voters earn USDC bribes
This creates a liquidity-as-a-service marketplace: protocols pay for liquidity in dollar terms, PHAR voters earn yield, and LPs earn PHAR. Efficiency improves vs direct LP incentives because the bribe system induces a market for vote allocation.
CLMM Pools
Pharaoh V2 introduced concentrated liquidity pools alongside its ve(3,3) emission system:
- LPs can provide concentrated liquidity in defined price ranges (Uniswap V3 style)
- CLMM pools can have gauges and receive PHAR emissions via gauge voting
- Combines: capital efficiency of concentrated liquidity + ve(3,3) liquidity procurement
- vePHAR voters can direct PHAR emissions to CLMM pools just as they would stable/volatile pools
Ecosystem Role on Avalanche
Pharaoh serves as the liquidity layer for Avalanche ecosystem protocols:
- GoGoPool (ggAVAX) — bribed ggAVAX/AVAX gauge for liquid staking peg maintenance
- Stablecoin issuers — bribe USDC/TOKEN gauges for stablecoin on-ramp liquidity
- New project launches — bribe gauges as an alternative to direct liquidity mining programs
- Protocol-owned vePHAR positions provide self-sustaining liquidity strategies
Sources
- Pharaoh Exchange — Official Documentation — ve(3,3) mechanics, PHAR tokenomics, gauge voting, and CLMM pool types.
- DeFiLlama — Pharaoh Exchange — TVL on Avalanche.